BRANDING AND THE NEW IVY
LOGO
After 14 years in business,
Ivy has a new logo. Why an arrow? What’s the
point?
It’s about movement, a result,
taking action, a direction. Ivy is a catalyst for
change. Ivy will move the needle. It’s why
we started the company in the first place. |
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For
years I found myself drawing arrows as I sat brainstorming
in meetings. The arrows triggered my thinking. They
reminded me to move away from my current point of reference.
My constant challenge was to think outside the box. Our
new brand incorporates the arrow. Our new logo is a reminder
to think outside the box, to move, expect results and
drive action.
The diversity journey has evolved. Starting
with affirmative action, EEO, and compliance, it then
moved to a greater focus on self examination. You either
had to do it, or you had to understand how you felt
about doing it. The next level of the journey focuses
on the business case and the impact diversity has on
the organization. This new focus builds on the connection
between workforce (the people we hire), workplace (the
environment we create for them) and the marketplace
(the customers and stakeholders). It connects diversity
to the core of the business. Everything we do as a firm
is designed to enhance our client’s
ability to implement diversity this way.
Our vision for
Ivy is to achieve business success through an unwavering
belief that a more diverse team will outperform
a less diverse team…understanding that every individual
contributes to that diversity. Our mission for Ivy is
to assist our clients in realizing their success through
the adoption of our vision statement as their own. We
understand that we must first meet them where they are,
and support them in a way that does not seek to judge
them.
Why brand Ivy? We became frustrated with
being a firm with such an amazing list of clients, skills
and project experience, and yet unknown by many companies
who could benefit from the Ivy experience. Our
objective is big: to ensure that every organization that
makes a diversity decision is aware of the capabilities
of Ivy Planning Group. The process has involved looking
inward. It has also included asking clients, “Why Ivy?”The
Ivy logo symbolizes our next journey, one started 14
years ago that continues to carry the best of who we
are, while understanding that we had to change in order
to keep being great.
We hope you like the new look. To the companies
that have selected Ivy over the last 14 years,“THANK
YOU!”
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